SXSW interactive is a global technology conference attracting high profile brands such as, Red Bull, Samsung, Google, Facebook and Nike [to name a few].
The selection of Steve Aoki to headline the closing party really helped drive the direction of the campaign with a heavy emphasis on technology and innovation. We partnered with Dan Stiles to create a truly wild poster which resulted in one of the most unique pieces of artwork we at Media Temple and party attendees have ever seen! [Poster in action!]
SXSW Interactive brings together people with a shared passion for technology and innovation. We built a consistent experience throughout by injecting our messaging at every stage from pre to post-event. We wanted to convey that Media Temple is the go to company to bring ideas online with our premium hosting backed by our award-winning customer support; the cohesive campaign ensured that each touchpoint, from the first tweet to the final nurture campaign email had the same look and feel, messaging and tone.
